International social media sensation Khaby Lame joined hands with fantasy sports platform Dream11, marking his first-ever association with an Indian brand. The Senegalese-born Tik Toker created a short video skit with Indian content-creator, Viraj Ghelani, wherein his trademark style, Lame called upon people to accomplish day-to-day tasks in a straightforward manner and instead, use their brains to play dream11.
— Dream11 (@Dream11) September 27, 2021
In the video, Ghelani is sitting with a friend who is eating french fries with toothpicks. Ghelani isn’t amused and calls Lame to simplify this. Lame picks up a fry with his fingers and eats it, showing viewers how simple this is in his signature style, extending his arms with inimitable facial expressions. Wearing a Dream11 jersey, Lame then points to a placard that says ‘Dimaag Lagana Hai Toh Dream11 Pe Laga Na’ reiterating the brand’s message to put their intellectual might for picking a team on Dream11.